Second Story

For this project, I created a brand strategy campaign for Second Story Thrift Store, building a strong and cohesive visual identity. The campaign includes a custom logo, poster mockups, tagline, and business card designs, all designed to work together to create a consistent brand look. I used a vintage inspired style to reflect the feel of thrift shopping. I created all designs using Adobe Illustrator, Photoshop, and Canva. The idea for this project was based on a creative brief I found on Instagram, which I used as the starting point to develop the brand’s overall concept.

This project was awarded with the 2026 ADDY Student Bronze Award,