Constellation Cat Cafe

This project was created as part of a team campaign developed for the Constellation Cat Cafe focused on increasing brand awareness and engagement among Michigan State students. Our campaign, “Find Your Orbit,” aimed to position the cafe as a cozy and unique off-campus study and social destination through strategic branding, social media marketing, and creative promotional materials.

My primary role within the team focused on research and graphic design. I contributed to audience research, campaign strategy insights, and the development of visual assets used throughout the presentation, including social media mockups, posters, branding elements, and promotional graphics. I also helped create a cohesive visual identity that aligned with the campaign’s inviting and playful tone while maintaining consistent branding across all materials

After completing the campaign, our team presented and pitched our ideas directly to the creative team at Constellation Cat Cafe. Out of the three teams presenting, our campaign was selected as the favorite, recognizing the strength of our research, branding strategy, and creative execution.