Sifr Brewing Branding

Won Bronze Addy Award

For this project, I created Sifr Brewing, a non-alcoholic beer brand inspired by the serenity and symbolism of the desert. Drawing from Arabic design elements, I used warm earth tones and textured patterns to reflect themes of purity and inclusivity. The brand name “Sifr” means “zero” in Arabic, which emphasizes its 0% ABV. With a tone that is modern yet authentic, Sifr Brewing offers a refreshing oasis for non-drinkers. Advertising concepts and label designs use desert imagery and minimalist layouts to visually express the idea of finding calm in the midst of heat.